Projects
My sweet spot is collaborating with developers, UX designers, and UX researchers. I like to leave clients feeling confident in the processes, tools, and systems my team and I leave behind.
Content Governance to Grow Thought Leadership
Marketing Specialist
A healthcare consulting firm with siloed teams across divisions wanted to create a unified thought leadership program to increase its brand awareness. I created content workflows, set roles and responsibilities, and reference guides to double thought leadership in a year and increase organic traffic by 129%.
Content Design for a Drupal Website
Content Strategist
Blue Coda was a Drupal development shop that created websites for its clients. Busy with client work, the company's developers had no time to devote to fixing the Blue Coda website.
We set out to create an updated site that would wow potential customers and help us sell our development services.
Building a Law Firm's Brand and Information Architecture
Content & Marketing Consultant
A local law firm had a strong word-of-mouth reputation but was ready to widen its reach with a more substantial online presence.
We built a program to get clients to write Google My Business reviews and decided to take our marketing even further with a website redesign.
