Projects
My sweet spot is collaborating with developers, UX designers, and UX researchers. I like to leave clients feeling confident in the processes, tools, and systems my team and I leave behind.
Content Governance to Grow Thought Leadership
Marketing Specialist
A healthcare consulting firm with siloed teams across divisions wanted to create a unified thought leadership program to increase its brand awareness. I created content workflows, set roles and responsibilities, and reference guides to double thought leadership in a year and increase organic traffic by 129%.
Content Design for a Drupal Website
Content Strategist
Blue Coda was a Drupal development shop that created websites for its clients. Busy with client work, the company's developers had no time to devote to fixing the Blue Coda website.
​We set out to create an updated site that would wow potential customers and help us sell our development services.
Building a Law Firm's Brand and Information Architecture
Content & Marketing Consultant
A local law firm had a strong word-of-mouth reputation but was ready to widen its reach with a more substantial online presence.
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We built a program to get clients to write Google My Business reviews and decided to take our marketing even further with a website redesign.
